CryptoEasy
Educational App for Crypto
Parsons Major Studio 2
Timeline : 3 months
Project Team : Solo
Women are generally interested in learning about crypto but they often don’t know where to start and wish there was more guidance in the learning process. Crypto has largely been a “boys' club”. CryptoEasy is looking to break the crypto ceiling and give women a seat at the table by providing the right education. With CryptoEasy you're entering a no judgement zone to learn in a playful way and build your crypto community - for men and women.
RESEARCH
1. DESK RESEARCH
Focus Area
Crypto / NFTs & Gender
Assumptions / Questions
Cryptocurrency industry is a male-dominated sector - why?
Why do women not invest in Crypto/nfts?
How could it be easier/more attractive forwomen to invest in crypto & nfts?
Primary Research
Reasons why women might not invest in crypto based on articles,
websites and blogs (seems to be very bias)
- financial sector
- tech industry
- “not enough knowledge / education”
- “lack of necessary technical skills”
- In General less willingness to take risks
- less money to invest compared to men
Answer might me :
Mentorship programs can be a path to inviting women and building more inclusion.
Having a female-focused crypto mentorship program for women looking to get into the space or just beginning their careers in the industry would create a more welcoming gateway to entry and foster upward mobility and growth of the women who are passionate about building the next wave of fintech products.
Analogous Research
Coinbase & Robin Hood
Observational Research
Being guided through Opensea, Discord & Twitter by someone
who invests in NFTs and crypo.
Setting up a wallet
Currency
Buying an NFT
Selling an NFT
Managing NFTs
Statistics (collections)
Worth of NFTs
Communities
Discord Channels
2. USER RESEARCH
Interviews
Interviews with 5 people who are represented in
Female 50 : Top Crypto Influencers
Top 8 Women in Crypto
10 Most Inspiring Women in Blockchain
Top 100 People in Blockchain
Interview Script
Interview Insights
Affinity Map
3. Synthesis
Insights
Meta Insights 1
Meta Insights 2
Meta Insights 3
Meta Insights 4
Meta Insights 5
PROTOTYPES
1. SKETCHING + IDEATION
2. LOW FIDALITY PROTOTYPES + TESTING
Crypto Assistant
- Most liked idea
- Helps you to be guided through the whole proccess
- It would be nice to be asked about your motivations first
(Education / community, etc.)
Chat Function
- Users would like to talk to a real person
- Very useful if you only have a few specific questions
- The enter point of the chat needs to be easy to access
- A female assistent is prefered (to ask everything you want without feeling judged)
Social Platform
- Users liked the idea of being able to add other users and to their network and interact with them
- What’s the difference from instagram?
-> You have everything on 1 spot - don’t have to search
- It gives you a good starting point as it shows you good projects - “I wouldn’t know how to find specific things like this on instagram as i know nothing about nfts”
Visual Learning / Videos
- Why wouldn’t I just watch Youtube videos?
-> good point. I would have - to create the whole content.
- Users would prefer visual learning over audio (Podcast)
Blog + Communication
- Users liked the main idea
- But if you’re still learning you don't always know what people are talking about on a blog post -> would be cool to have knowledge level based groups (beginner, advanced, etc.)
Trending Female Projects
- "if crypto is not your passion on instagram it would be harder to find the right information"
// similar to blog or social platform
2. MID FIDALITY PROTOTYPES
Crypto Assistant
- Most liked idea
- Helps you to be guided through the whole proccess
- It would be nice to be asked about your motivations first
(Education / community, etc.)
Meta Insights 1