Product Studio at Cornell Tech :

 

What’s the best way to get real-world product development experience?

Develop product ideas that respond to the strategic business needs of companies and organizations.

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Product Studio is a mandatory course for all master’s students at Cornell Tech. During the semester,  we worked on a team to develop a new tech product in response to a challenge posed by a real company (in our case - Bloomberg). We experienced first-hand how the product development process works in the real world and started to build a product which makes life a little easier and safer.

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Our advisors from Bloomberg gave us this Challenge :

How might we help people reduce anxieties when taking public transportations as we re-open cities?

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GoPals product narrative :

84% of women around the world experience street harassment for the first time before they are 17 years old. This results in women spending an additional $26-50 per month for a safer commute home. Taking Uber rides is financially unsustainable. GoPal aims to solve the problem by pairing female riders (ages 16+) during their commutes. We want to provide a more affordable and safer alternative to get home. There is safety in numbers.