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GoPal

Cornell Tech

+ Bloomberg

Travel Companion App

Advisors : Bloomberg LP

Timeline : 3 months

Team : MBA, CS, UX Design

Role -> See content

CHALLENGE

How might we help people reduce anxieties when taking public transportations as we re-open cities?

PRODUCT NARRATIVE

84% of women around the world experience street harassment for the first time before they are 17 years old. This results in women spending an additional $26-50 per month for a safer commute home. Taking Uber rides is financially unsustainable. GoPal aims to solve the problem by pairing female riders (ages 16+) during their commutes. We want to provide a more affordable and safer alternative to get home. There is safety in numbers.

CONTENT / ROLE

• Interview Guide

• Industry Research

• Rich Picture

• Ideation

• Interviews + Insights

• Idea Selection & Pitching

• Business Model Canvasses

• Value Creation Analysis

• Reflect on VCA

• Decomposing and Rating Risks

• DeRisking Sequence

• Experiment Design

• Experimentation Plan

• Reflect on Learnings

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PRODUCT STUDIO
@ CORNELL TECH

What’s the best way to get real-world product development experience?

Develop product ideas that respond to the strategic business needs of companies and organizations.

Product Studio is a mandatory course for all master’s students at Cornell Tech. During the semester we worked on a team to develop a new tech product in response to a challenge posed by a real company ( in our case - Bloomberg LP ). We experienced first-hand how the product development process works in the real world and started to build a product which makes life a little easier and safer.