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CryptoEasy

Educational App for Crypto

Parsons Major Studio 2

Timeline : 3 months

Project Team : Solo

Women are generally interested in learning about crypto but they often don’t know where to start and wish there was more guidance in the learning process. Crypto has largely been a “boys' club”. CryptoEasy is looking to break the crypto ceiling and give women a seat at the table by providing the right education.
 With CryptoEasy you're entering a no judgement zone to learn in a playful way and build your crypto community - for men and women.

1. RESEARCH

1.1 DESK RESEARCH

Focus Area

Crypto / NFTs & Gender

 

Assumptions / Questions

Cryptocurrency industry is a male-dominated sector - why?
Why do women not invest in Crypto/nfts?
How could it be easier/more attractive forwomen to invest in crypto & nfts?

 

 


 

Primary Research

Reasons why women might not invest in crypto based on articles,

websites and blogs (seems to be very bias)

- financial sector
- tech industry
- “not enough knowledge / education”
- “lack of necessary technical skills”
- In General less willingness to take risks
- less money to invest compared to men

Answer might me :

Mentorship programs can be a path to inviting women and building more inclusion.
Having a female-focused crypto mentorship program for women looking to get into the space or just beginning their careers in the industry would create a more welcoming gateway to entry and foster upward mobility and growth of the women who are passionate about building the next wave of fintech products.

Analogous Research

Coinbase & Robin Hood

 

 

 

 

 

 


 

 

 

Observational Research

Being guided through Opensea, Discord & Twitter by someone

who invests in NFTs and crypo.

Setting up a wallet
Currency
Buying an NFT
Selling an NFT
Managing NFTs

 


 

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coinbase

Statistics (collections)

Worth of NFTs

Communities

Discord Channels

Twitter

1.2 USER RESEARCH

Interviews

Interviews with 5 people who are represented in

Female 50 : Top Crypto Influencers
Top 8 Women in Crypto
10 Most Inspiring Women in Blockchain
Top 100 People in Blockchain
 

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Interview Script


 

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Interview Insights


 

Affinity Map


 

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1.3 Synthesis

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Insights / Meta Insights / HMW


 

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Meta Insights 1


 

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Meta Insights 2


 

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Meta Insights 3


 

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Meta Insights 4


 

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Meta Insights 5


 

How might we provide more guidiance in the learning process to take away the fear and give

----> HMW :


 

2. PROTOTYPES

2.1 SKETCHING + IDEATION / LoFi

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2.2 LOW FIDELITY PROTOTYPES + TESTING

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Crypto Assistant

 

- Most liked idea
- Helps you to be guided through the whole proccess
- It would be nice to be asked about your motivations first
(Education / community, etc.)

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Chat Function

 

- Users would like to talk to a real person
- Very useful if you only have a few specific questions
- The enter point of the chat needs to be easy to access
- A female assistent is prefered (to ask everything you want without feeling judged)

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Social Platform

 

- Users liked the idea of being able to add other users and to their network and interact with them
- What’s the difference from instagram?
-> You have everything on 1 spot - don’t have to search
- It gives you a good starting point as it shows you good projects - “I wouldn’t know how to find specific things like this on instagram as i know nothing about nfts”

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Visual Learning / Videos

 

- Why wouldn’t I just watch Youtube videos?
-> good point. I would have - to create the whole content.
- Users would prefer visual learning over audio (Podcast)

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Blog + Communication

- Users liked the main idea
- But if you’re still learning you don't always know what people are talking about on a blog post -> would be cool to have knowledge level based groups (beginner, advanced, etc.)

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Trending Female Projects

 

- "if crypto is not your passion on instagram it would be harder to find the right information"

// similar to blog or social platform

2.3 MID FIDELITY PROTOTYPES

Prototype 1

Focus Education

Combination of the following features

- Crypto Assistant, Guidance

- Live Chat

- Visual Learning

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Prototype 2

Focus Community

Combination of the following features

- Social Platform

- Trending Female Projects

- Blog

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2.4 SCOOPING

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2.5 SYSTEM MAP + USER JOURNEY

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2.6 VISUAL IDENTITY SYSTEM

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2.7 HIGH FIDELITY PROTOTYPE

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